But because its year of ebook, it is magnificent that there is no based modern strategy to behavioural research. Accordingly, case study answer objective of this work is to broaden a theoretical model touching on case study solution range of amusement travel points to as few as feasible underlying motivations, being responsible for thriving one of case study answer biggest business sectors of case study solution world. Research was carried out by engaging in intensive interviews in case study answer context of grounded theory methodologies, investigating case study solution travel behaviour, studies and motives of a small sample, detecting relations and dependencies, and drawing in accordance conclusions. Based on case study solution analysed data a theoretical model emerged, defining case study answer motivation for any leisure travel actions as psychological escape, an instinctive reflex to a short lived dissatisfaction brought on by lots of impacts. Keywords: grounded theory, entertainment travel, influenced behaviour, mental escape, tourism motivation, travel behaviour, travel motivationThe author of this work has to confess that he always harboured a profound attention in case study solution way humans behave and what their motivations are. Due to case study answer fact that humans are such complex beings, enormously in a psychological sense, they always come up with a variety of interesting motives to justify their behaviour.